Frequently Asked Questions
1. What is En Face Magazine?
En Face is the premier ballet performance magazine, reaching audiences at the world’s top ballet companies. Our Nutcracker editions are distributed at performances throughout the holiday season, offering a unique opportunity for brands to engage with an affluent, engaged audience during the most festive time of the year.
2. Why advertise in The Nutcracker?
The Nutcracker is one of the most beloved holiday traditions, drawing families, gift buyers, and culture enthusiasts alike. With sold-out performances and a highly engaged audience, your brand will be placed in front of patrons who are actively celebrating the holiday season. Our advertising opportunities allow you to reach these consumers at a time when they are most receptive to luxury products, experiences, and gifting ideas.
Ad Placement & Coverage
3. What do I get when I purchase an ad in a ballet company’s Nutcracker magazine?
When you purchase an ad, it will be placed in that ballet company’s Nutcracker magazine (both print and digital versions) for the 2025 season. If you choose to purchase a two-season package, your ad will also appear in the 2026 Nutcracker magazine for that same company.
4. Does my ad appear in all Nutcracker magazines across the network?
No. Your ad will only appear in the Nutcracker magazine for the specific ballet company you select. However, you have the option to advertise in multiple Nutcracker magazines across our network for additional exposure, and we offer discounts for multi-company buys.
5. How many performances will my ad be seen?
The number of performances varies by ballet company. Most Nutcracker productions run for several weeks, ensuring your ad is seen by thousands of engaged audience members. You can find performance details on our platform when selecting your advertising options.
6. Can I purchase ads in multiple Nutcracker magazines?
Yes! You can choose to advertise in one or multiple Nutcracker magazines across our partner ballet companies. We offer a Multi-Nutcracker Discount for advertisers who purchase placements in more than one company’s Nutcracker magazine.
Pricing & Discounts
7. How much does it cost to advertise?
Pricing varies by ballet company, ad size, and placement. All pricing details are available on the self-serve platform when selecting your options.
8. Are there discounts available?
Yes! We offer:
Two-Season Special: Reserve your Nutcracker ad for two seasons (2025 and 2026) and receive 25% off your total purchase.
Multi-Nutcracker Discount: Advertise in multiple Nutcracker magazines across the network and unlock additional savings.
9. Do I have to pay in full at checkout?
Yes, all ad purchases are billed in full at the time of checkout. However, we offer Shop Pay, which allows you to set up payment installments.
Ad Submission & Design
10. What is the ad submission process?
After purchasing your ad, you will receive an email with specifications, deadlines, and instructions on where to upload your artwork. All ads should be submitted through our advertiser portal or emailed to adteam@enfacemagazine.com.
11. Will I be reminded when ads are due?
Yes! We have an automated system that will alert you 10 days before the material deadline, ensuring you have enough time to submit your ad.
12. Can I switch my ad for each Nutcracker magazine?
Yes! You may submit a different ad for each performance magazine, as long as it follows the submission process and deadlines provided after checkout.
13. What are the ad design specifications?
After purchasing your ad, you’ll receive a confirmation email with detailed design specifications, submission deadlines, and upload instructions. Our team is also available to assist if you need help with ad creation.
14. Does En Face offer ad design services?
Yes! If you need ad design assistance, we offer FREE creative services. Contact adteam@enfacemagazine.com for details.
Publication & Performance Details
15. When will my ad appear in the magazines?
Your ad will be published in every Nutcracker performance magazine for your selected ballet company throughout the holiday season. Each company's Nutcracker schedule is available on our platform.
16. Will my ad be seen in other ballet productions throughout the year?
No, your ad will only appear in the Nutcracker magazine for the season(s) you purchase. If you’d like to advertise in other productions throughout the year, please explore our full-season advertising packages or contact our team for details.
17. Will I receive a proof before my ad is printed?
No individual proofs are sent, but all ads are reviewed for quality before publication. If any adjustments are needed, our team will notify you.
18. How can I see my ad once it's published?
We can provide a tear sheet or digital copy of the magazine upon request.
Cancellations & Refunds
19. Can I cancel my ad purchase?
Ads may be canceled up to 30 days before the first publication date, with a 50% cancellation fee. Ads canceled less than 30 days before publication are non-refundable.
20. What happens if I miss the ad submission deadline?
If artwork is not received by the Material Due Date, En Face reserves the right to run a previous ad (if applicable) or forfeit the placement without a refund.
Additional Support
21. Who do I contact if I have questions?
Our team is happy to help! Contact us at adteam@enfacemagazine.com.
Make this Nutcracker season one to remember—book your ad today and let your brand shine on the most magical stage of the holiday season!